A little insight from us into the practice of bait and switch

What is bait and switch ?

Bait and switch is a dishonest practice of offering a client something that will trigger a positive action such as a booking or a purchase, but in reality the service or item is completely difeerent.

We have noticed carpet cleaning companies advertising to clean your living room carpet for a price of £19. When an operative arrives on site, a quick run over using mainly water is executed which takes minutes.

The customer then complains, the reply is usually ‘all you get for £19 is a maintenance clean’ if you want a proper clean it is double.


We think that this is bad practice. After over 30 years in the business we know customers value honesty and transparency.

Lets work it out !

If you pay someone £19 to clean your living room carpet, here are the costs associated with this figure.

  • The cost of a van
  • Insurance of the van
  • Liability insurance / treatments risk insurance
  • Products
  • Purchase of equipement
  • Maintenance of equipment
  • Training (if any)
  • TAX
  • National insurance
  • The payment to the lead generating company / franchise owner
  • Holiday pay
  • Accountant fees

We have boiled this figure down and estimate the operator will get between £4.25 – £4.65 to clean your lounge carpet !

With this in mind, there is no surprise the person arriving to clean your carpet wants to be away to his / her next job asap.

We would like to think our clients in this area consider our services to be No1. Honest and clear prices and a thoroughly good job, No1 for reliability and results.

Read a few reviews

Genuine customer reviews are very important, its a true indication of what’s going on with a businesses customer service.

If a company is claiming to be highly trained and qualified don’t just accept that as being true !

The only qualification in our industry is achievable through the NCCA

Click the link above and use the NCCA member locator to find the company you are thinking of using.

If your carpet cleaning company arrives and tries this on you simply ask them to leave!

Our quotations are clear and honest, if you are are considering getting your carpet, rug, sofa or curtains cleaned make sure your invite a company into your home that you can trust.

All of our carpet, rug and upholstery cleaning services are also completely ECO friendly we were the first company in the South East to embrace new and safe solutions.

Eco friendly

A professional carpet cleaning company, our customers rate us No1 in Lewes

Read more